Summer Country Jam
Insights
The venue can not charge a cover to offset artist and production fees of $45,000 for the whole series, therefore co-operative marketing and sponsorships were the only avenue.
The venue can not charge a cover to offset artist and production fees of $45,000 for the whole series, therefore co-operative marketing and sponsorships were the only avenue.
Results
Every Thursday – July 14 through September 1 – on the Fish House Deck Bar, some of the biggest names in country music played a free concert. The summer series featured country music’s hottest up-and-coming chart toppers: Chuck Wicks, Matt Mason, Rhett Akins, Tyler Reeve, Brett Eldredge, Jared Ashley, James Wesley, and Kip Moore. The series generated an additional $75,000 in top line revenue. For full marketing recap >> CLICK HERE
Every Thursday – July 14 through September 1 – on the Fish House Deck Bar, some of the biggest names in country music played a free concert. The summer series featured country music’s hottest up-and-coming chart toppers: Chuck Wicks, Matt Mason, Rhett Akins, Tyler Reeve, Brett Eldredge, Jared Ashley, James Wesley, and Kip Moore. The series generated an additional $75,000 in top line revenue. For full marketing recap >> CLICK HERE
