Florida Restaurant & Lodging Association
Situation
Emergency Tourism Event Production: counter negative, widespread information that Florida’s Beaches were covered in oil.
Emergency Tourism Event Production: counter negative, widespread information that Florida’s Beaches were covered in oil.
Insights
After the BP Oil spill in April of 2010 the FRLA tasked Sage to develop co-operative music event to promote tourism.
After the BP Oil spill in April of 2010 the FRLA tasked Sage to develop co-operative music event to promote tourism.
Results
With only short window to concept, develop, and coordinate this event, Sage gathered over 20 entertainers on 4 stages, dozens of sponsors and vendors to produce a highly successful 2 day music event with attendance of over 20,000.
With only short window to concept, develop, and coordinate this event, Sage gathered over 20 entertainers on 4 stages, dozens of sponsors and vendors to produce a highly successful 2 day music event with attendance of over 20,000.
